The Chichester Hotel
While the Chichester Hotel in Essex stands on a site steeped in history, the modern hospitality industry can’t afford to rest on its laurels. When its owners sought to rebrand, they tasked Onpoint Design+Print with blending the building’s colourful past with the latest trends that would inspire and capture the imagination of today’s incredibly discerning hotel guests and diners.
The right image is priceless and we spent time at the hotel, talking to the Chichester team to get a feel for place, understand its values and getting to know who the customers are whose loyalty the management team wanted to secure.
Great venues have a real consistency running through them which should be reflected in everything that guests might see, touch or pick up as they choose to spend their hard-earned leisure time in the hotel or restaurant. Nothing should jar or detract from the surroundings and our design team carefully selected the colours, fonts and textures that best complemented the building and interior surroundings of the Chichester.
With the need for accessibility and ease of navigation around a building, signage can easily become plain and unimaginative This was an area where our design team were keen to work their particular brand of magic and the way finding signs steer customers around the historic building with a style and grace that is reflected in everything from menus to marketing materials.
The redesign covered almost every aspect of the Chichester and the Onpoint Design + Print unique artwork can be enjoyed on everything from bespoke guest books to individual key tags and complementary pens placed in guest bedrooms.
The unique signage for the Chichester was produced using our Roland Versaworks Printer and finished by applying to dibond boards.